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Project

ConexCred was born with the proposal to transform the relationship between companies and consumers, promoting a sustainable financial relationship between organizations and their creditor public. We created a brand that represented seriousness, security and modernity for a company that stands out in the financial sector.

Conexcred Branding

The challenge for the creation of the brand was to present ConexCred as a solid and reliable company in a credit management market. And for that, the creation of a brand that represents their ability to connect with companies and their consumers, transforming an uncomfortable situation of default, at a time of strengthening the link and trust between organizations and customers.

Objective

Our challenge was to present the purpose of a new connection between company and customers, in a dynamic, energetic way that would deliver the value and confidence required when we talk about financial credit. The idea was to develop a brand that would bring familiarity with the financial sector category, while highlighting ConexCred's differential point, its connection with customers.

Concept

We started from the idea of connection, using the letter C that is present twice in the name of the company, to develop a geometric pattern. The illusion of infinity in forms, reinforces the idea of a harmonious and solid link between organizations and their consumers, central point of the solutions offered by ConexCred, and the monochromatic proposal brings solidity and confidence to the management of its customers' credits.

Design

The result is a brand that transmits the purpose of transforming the relationship of companies with their creditors into harmonious and more personal connections on each platform of interaction with their customers, from the visual identity reinforcing connections and links, to the personalized service offered by ConexCred, uniting the company's identity, behavior and mission in a consistent manner.

Cachaça Vitória

Conexcred Branding

Efon Nation